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Welcome to Lever Direct!

Cube Innovation Questions

Find out more about our new cube innovation and the detail behind it's eco credentials for being better for the planet and your wallet.

Cif ecobottle

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Persil Ecobottle

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Persil Cap

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Persil Dosing Ball

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Cube Outercase Facts

Is it recyclable?

Yes, it is recyclable and widely recycled in the UK via council kerbside schemes.

What is it made from?

100% cardboard; 60% recycled, 40% virgin.

Why is it not made from 100% recycled material?

Making a box from 100% recycled material means it is not strong enough to keep your bottles safe during delivery, so we use 40% virgin material in our box that is obtained from sustainable sources.

frequently asked questions - General Questions

This is a new cleaning bundle range from Lever that looks to reduce the amount of plastic used whilst helping you care for your home. It offers a range of laundry & surface cleaners in our innovative ecorefills & ecobottles.

In refilling your laundry & surface cleaner range at home with our ecorefills and re-usable ecobottles, you help us to reduce the amount of plastic packaging required to get the product to your home (as they are smaller than conventional products) and save plastic with every reuse.

Initially, let's be honest, yes, the starter pack does seem to contain more packaging than a single purchase of these products. However, in-fact, you've already made a small saving of plastic. (4%) If you continue to use the system, by the next refill you start to save plastic. Over a year you could save up to 68% of plastic.

100% cardboard: 76% recycled, 24% virgin material. Our cardboard carries the FSC Mix label which ensures that sourcing originates only from acceptable non-controversial harvesting, including material from FSC-certified forests, recycling and/or controlled wood

We have found that making a box from 100% recycled material means that it is not strong enough to keep your bottles safe during delivery, so we use 24% virgin material in our box which is all obtained from sustainable sources

Yes, it is recyclable - please recycle it via your council kerbside scheme when you have finished with it.

Cube System: Dilute at Home

In using our ecorefill system you help us to reduce the amount of plastic packaging required to get the product to your home as ecorefills are smaller than conventional products.

No, please do not use the concentrated ecorefills without dilution and always follow the instructions on the pack.

Cube System: Ecobottles

The ecobottles are specially designed for multiple uses and allow you to re-use them for up to a year before replacement. This saves lots of plastic, helping you to do your part for the environment.

These bottles are made from 100% recycled PET material which leads to the slightly greyish colour

The ecobottles are specially designed for multiple uses and allow you to re-use them for up to a year before replacement. This saves lots of plastic, helping you to do your part for the environment.

We recommend that you change your ecobottle every 12 months. This will be free if you stay shopping with leverdirect.

We do not recommend that you clean the ecobottle out before using a new ecorefill. If you do decide to clean it out, then use fresh, cold tap water and ensure that the ecobottle is dry before re-using it. We recommend you do not wash it in a dishwasher

Cube System: Re-ordering

When you are running low on a product simply scan the QR code to be taken to the re-order section of the Leverdirect site.

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Products: Persil ecorefill

Persil ecorefill by Lever is an innovative biological laundry liquid concentrate. N.B. it must be diluted with cold tap water before use.

No. This is a slightly different formulation to that sold in supermarkets due to the need to make it highly concentrated. We hope you will be delighted with the fragrance and great cleaning performance from this new product.

No. Please dilute the ecorefill into the ecobottle provided and follow the instructions on-pack.

After ensuring that the cap is securely tightened you should simply turn the bottle upside-down and back 5 times to mix. There is no need to shake.

As Persil do not have a 44 wash pack on sale in the UK the fairest way to calculate the amount of plastic saved by using the pouch system is to compare packs using the amount of plastic on a per wash basis. This calculation led to the 86% plastic saving figure.

As plastic pouches are not currently collected and recycled by most local authorities in the UK we are obliged to include this instruction. We are working really hard to improve our product and hope to have updated packaging soon. We invite you to return your empty packaging to us at PO Box.......

Mention PO Box when ready

Products: Persil Bio by Lever (Diluted product)

Persil products always deliver a great cleaning result and a clean, fresh fragrance you'll love. We're confident that the Persil ecorefill system will delight you & your family.

We do not have a non-biological variant in the ecorefill range at the moment but may decide to bring one out in future. Keep checking the website.

Products: Cif ecorefills (General)

The refill is the same, but we have given more information on the Ecobottle to show you how the diluted liquid can also be used as a Floor product. In addition, we have included a dosing ball with the Lever Cube suite of products which can be used to help with dosing into a bucket if you want to use the Kitchen or Anti-Bac as Floor products.

Yes, the product in the Ecorefill is super concentrated, and when diluted as per instructions will give the same great cleaning performance as the corresponding conventional Cif spray product

Products: Cif ecorefill (Kitchen 2-in-1 Spray & Floor)

We would like you to try pouring directly from the bottle with the spray head removed into the multi-function dosing ball provided with the Cube system. If you find this inconvenient then please do let us know & we can arrange to send over a dosing cap for the Cif 2-in-1 products.

Products: Cif ecorefill (Anti-bac 2-in-1 Spray & Floor)

We would like you to try pouring directly from the bottle with the spray head removed into the multi-function dosing ball provided with the Cube system. If you find this inconvenient then please do let us know & we can arrange to send over a dosing cap for the Cif 2-in-1 products.

If you do have specific hygiene requirements on flooring we would recommend that you spray the product evenly on the surface and leave for 5 minutes, then wipe with a damp cloth. In case of heavy dirt, apply twice. You can then mop the floor with a diluted solution as instructed.

Products: Cif ecorefill (Bathroom Spray)

The Bathroom has a pH < 7 which makes it unsuitable for use on some surfaces found in kitchens

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