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Welcome to Lever Direct!

Making our products recyclable

We grade and develop all our products based on recyclability. We know that plastic is often the only option for effectively delivering high-quality products to you.

Where to start

Working out what can and can’t be recycled is confusing. It’s not always clear whether the products you are using can be safely recycled without harming the environment.

This guide shows you how you can recycle the plastics from our products, creating a cleaner future.   

Which plastics can be recycled

This guide shows you how to create a cleaner future by recycling the plastic in our products. There are 3 main types in our packaging: PET, HDPE, and PP which are represented using the symbols shown. Plastics defined by other codes including miscellaneous (mixed polymers,composites etc.) are difficult to recycle and are often not collected via the council kerbside schemes.


Transparent PET bottles, are widely recycled, but coloured PET bottles aren't. That's why you won’t find coloured PET bottles in our products.

HDPE Plastics

HDPE bottles come in a variety of colours, all of which can be recycled apart from some black HDPE bottles which contain carbon black pigment (the colourant which makes them look black) which cannot be detected by automatic sorting systems at recycling centres. Unilever has replaced this pigment with one which can be detected, like in our Domestos Sink and Pipe Unblocker which is now fully recyclable.

PP Plastics

PP pots, trays and tubs can be recycled, but not all local authorities are able to collect or sort PP products. This means that good-quality recyclable material can end up in landfill. We use PP for our caps and toilet cages, and we recommend that you leave caps on bottles so that they have more chance of being recycled.

Bottle Sleeves

Look out for these symbols on your household products which tell you whether the packaging is likely to be collected for recycling. As local authorities do not all collect the same materials, these symbols are based on what the majority collect, or do not collect.

Biodegradable and compostable plastics should be put in a compost bin provided by the local council.

A note on bottle sleeves - although they are technically recyclable, there is no dedicated sorting in place. Our sleeves are easy to remove, and we recommend that you take them off before recycling,otherwise the recyclable materials might go to waste. 


Find out more about Unilever’s commitment to reducing plastic and waste? 
Visit the Unilever website to find out about our sustainability targets

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